以下为课件内提取的文本内容，仅供参考：

Word Power

南京五中

黄祖明 方玉勇

Blank-filling

____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs.They do not always tell you the _______ (true). We should be ________(care).

Advertisements

persuasive

exciting

Generally

commercial

truth

careful

Question:How are these new words formed?

More examples:

healthy

interesting

dependent

useful

difficulty

weekly

Competition:

Think more words that are created this way.

Which group can win ?

The group that has the most words wins.

How to form adjective from nouns and verbs?

Wu Ping: Do all ads play tricks on people?

Wu Hong: No. PSAs use some of the same methods as commercial ads, like

persuasive language and exciting images, but they are not meant to trick us.

commerce N. commercial

persuade V. persuasive

excite V. exciting

Using suffixes

Can you think of more examples?

Exercise: Best Clothing Shop

Possible answers:

(1) lovely (2) attractive (3) boring

(4) creative (5) fantastic (6) exciting

(7) friendly (8) competitive (9) famous

(10) lucky

medical,

electrical

enjoyable,

reasonable

dangerous,

adventurous

joyful,

mouthful

cloudless,

hopeless

Puzzle

1 commerce

2 health

3 hero

4 attraction

5 help

6 excitement

7 origin

8 danger

1

2

3

4

5

6

7

8

Hidden word

Food and ________ are quite important to

our human beings.

用所给单词的形容词形式填空！

h e a l t h y

h e r o i c

a t t r a c t i v e

h e l p f u l

e x c i t i n g

o r i g i n a l

d a n g e r o u s

clothing

Active show

Suppose you are a book seller. You want your

customer to buy a new book called ‘English

Literature’.How can you make your customer

buy it?Make a dialogue with your partner and

then have it presented.

learn more about sales and marketing

Useful expressions:

Product

Market research

Sales and marketing

Sales/marketing department

Consumers

Market share

Sales target

Market leader

High quality

Sales figures

What do they mean?

Can you have a guess?

Practice: B

Possible answers:

(1) product (2) market share

(3) sales figure (4) consumers

(5) high quality (6) market research

(7) sales/marketing department (8) Sales target

(9) market leader (10) sales and marketing

product sales quality figure consumer discount

I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually has a good________ . Recent sales ________

show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don’t you have a try?

products

Sales

quality

figures

consumers

discount

Homework

1 Finish the Ex on Page 91.

2 Make good preparation for Grammar and Usage.

Thanks!

Bye-bye!