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Unit 5 Advertising(1)

Brainstorming:

1. What is advertising?

2. What’s the function of advertising?

3. Do you like advertising? Why?

What message does this picture convey?

Commercial ads

Public good ads(non-profit ads)

Reading:

1.Why is advertising popular?

2.How does advertising help consumers and companies?

3.What is the basic principle behind advertisements?

1.Why is advertising popular?

Advertising is popular because it can be found almost everywhere.

1)

Advertise v. 作广告

Advertiser n. 广告人

Advertisement n. 广告

2) Over the radio=on the radio = by radio

3)

Hand in hand 手拉手

Face to face 面对面

Shoulder by shoulder 肩并肩

4) 随着

As + clause

With + phrase

I love you more and more each day as time goes by.

2.How does advertising help consumers and companies?

Advertising helps consumers find out about new products and helps companies introduce new products.

5)React vi.起反应(to)；有影响；起作用(on/upon)

e.g. The eye reacts to light.

Applause reacts on/upon a speaker.

6) Find + sb./sth.+ adj./doing/done (宾补)

e.g. I find it difficult to remember the words and grammar.

She found a wallet lying on the ground.

When I returned, I found my bike stolen.

7) Accuse of doing 指责；控告

e.g. The neighbors may accuse you of playing your radio too loudly.

3.What is the basic principle behind ads?

Ads help/allow companies to influence the choices customers make by associating the product with the customers’ needs.

8)

Base n. 基础；根据地；　v. 以…为根据地

Basic adj.基本的；基础的；

Basically adv. 基本上地；大致说来；从根本上看

NMET2000: It’s always difficult being in a foreign country,______ if you don’t speak the language.

A. extremely B. naturally C. basically D. especially

9) Associate v. 使结合在一起；联合　　associate …with…

e.g. The persons who associated with the work of the exhibition should come here earlier.

10)Get across 使…通过；使…被理解；把…讲清楚

e.g. The policeman is getting the children across the street.

Please get your idea across to the students.

11) Appeal vi. 有吸引力；呼吁；上诉；

Appeal to 投合（兴趣；心愿等）

How did the lesson appeal to you?