以下为课件内提取的文本内容，仅供参考：

1. How is the information conveyed?

convey 传达(感情)； 运送；传导

Please convey my best wishes to them.

The train conveys both passengers and goods.

Air is the medium by which sound waves are conveyed.

2. take …into consideration “把…考虑进去”也可以说： take… into account

These are factors we must take into consideration.

Let’s take into consideration the consequences of a hasty decision.

Taking everything into consideration, the result is better than I expected.

3.be in charge of “照料”，“管理”也可以说： take/ have charge of

She is in charge of the sales department.

Miss Green took charge of Class 3.

be in the charge of “在…的管理下”，也可以说：in / under sb’s charge

The patient is in the charge of the nurse.

The company is in my charge.

4. be to blame “应受责备”（形式上主动，意义上是被动）

I am not to blame for the mistake.

The driver was not to blame for the traffic accident.

blame sb for sth 因某事而责怪某人

blame sth on sb 把…归罪于某人

He blames her for neglect of duty.

Don’t blame your mistakes on others.

Paragraph 1.

On the ______________ 海报板上

_____________ and _____________ 广告与广告商

3. A highly ____________ industry 高度发展产业

4._________________ 媒介

5.和…携手并进

poster

advertisement

advertiser

developed

media

Go hand in hand with …

5. go with 与…同行；与…相匹配；与..同时或同地存,在相伴共存

我和你一起去。

I’ll go with you.

她的帽子和裙子很相配

Her hat goes well with her dress.

灰尘与疾病总是形影相随。

Dirt often goes hand in hand with disease.

6. hand in hand “手拉手地” “密切关联地”, “连在一起地” 在句中作状语。

High unemployment and high crime often go hand in hand.

They sat down, hand in hand.

War and suffering go hand in hand.

高失业率和高犯罪率经常形影相随。

他们手拉手地坐了下来。

战争和苦难形影相随。

相关短语：

back to back

shoulder to shoulder

side by side

face to face

heart to heart

arm in arm

paragraph 2:

5.find ads useful and _______________ 令人开心的

6.____________________ of ads 广告的捍卫者

7. _____________________作出明智的选择

8.___________________ ads对广告的反应

9.___________________ companies_______ using…….

指责公司使用。。。

10. ______________________ 误导某人做某事

entertaining

defenders

Make informed choice

react to

accuse

of

mislead sb to do sth

7. react to (sth / sb) “作出反应；回应”

How did he react to your suggestion?

react against sb / sth 反对，反抗

Will the people ever react against the dictator?

react with “起化学反应”

Hydrogen reacts with Oxygen.

react on 对…有影响；使…发生变化

How do acids react on metals?

8. accuse sb of 指控（指责）某人……

They accused him of neglecting his duty.

Tom’s teacher accused him of cheating in the exam.

表示正式控告还可以用：charge sb with sth

They were charged by the police with breaking the law.

他们指控他玩忽职守。

汤姆的老师指责他考试作弊。

警察控告他们违法。

9. mislead (misled) vt.

mislead sb (about/as to sth) 使某人对他人（某物）产生错误想法或印象

eg. 你误使我误会了你的意图。

You mislead me as to your intention.

(esp. passive) 给某人领错路，引错方向；（fig) 将某人引入歧途

eg. 向导给我们引错了路。

We were misled by the guide.

He was misled by his bad companions.

他被他的损友带坏了。

mislead sb into doing sth 骗某人做某事

eg. 他使我误以为他很有钱。

He misled me into thinking he was rich.

misleading adj. 使人误解的，欺骗的

eg. misleading comments/advertisements

Paragraph 3:

11. A _______________ name 一种品牌

12. _________ their messages _________

使他们的意思被理解

13. 大量的钱：　

1４.________________________ their emotions 激起情绪

15. 把。。和。。联系起来

brand

get

across

Large amounts of money

appeal to

associate sth with sth

10. associate … with… “将… 和…联系起来”；“与…交往”（vi); 使入伙，使有关系

Whisky is usually associated with Scotland.

I’m associated with the law firm.

人们常把威士忌同苏格兰联系起来。

He seems to associate with criminals.

他好象与不法分子有交往。

那个年轻人想要

我和那家法律事务所有关系。

association n. 协会，工会

11. get （sth ）across (to sb.) “使…被理解”；“（使）讲清楚”

I just can’t get across to him.

It took me an hour to get my intention across to her.

get sb across / get across sth （使)通过

get the children across the street

get across the bridge

我无法和他沟通。

我花了一个小时才使她

明白了我的意图。

12. a large amount

large amounts

of + 不可数名词

“大量的，很多的”，作主语时，其谓语动词的数决定于amount 的数，即当amount是单数，谓语用单数；amount是复数，谓语动词用复数。

A large amount of money ___ spent on

the tobacco every year.

Vast amounts of money ____ being

invested in the local market.

is

are

a quantity of

quantities of

+ 可数名词/ 不可数名词

quantity （大量）的用法相同

Police found a large quantity of drugs in the room.

A large quantity of food is served.

Large quantities of food are served.

13. appeal (vi) to 投合...的心意;

引起...的兴趣; 向...呼吁[请求]

This novel will appeal to young people.

Bright colours appeal to small children.

The police appealed to the crowd not to panic.

这部小说会迎合年轻人的喜好。

小孩子对鲜艳的颜色感兴趣。

警察向人群呼吁不要惊慌。

Thus, instead of sellling them the product, the ads sometimes seem to be selling them…

thus: adv. 因此,于是 (表结果或结论)

= therefore; as a result; for that reason

他没有努力学习，所以他测试没有及

He didn’t study hard, and thus failed the test.

我没有看昨天的新闻，不知道新的政策

I didn’t watch yesterday’s news, and thus I knew nothing about the new policy.

Paragraph 4:

16.._______________ sth________ ___________________ 考虑。。。。

take

into

consideration

= take… into account

Taking everything into consideration, the result is better than I expected

Paragraph5:

17._______________,_________________ and____________ of a products or__________________ 产品的特征、功能、价格及售后服务

18. 以…为武装

features

functions

costs

service

…be armed with…

14. arm…with… / be armed with “ 武装；装备” 引伸义：“准备好”

The policemen were armed with pistols.

The lecturer was armed with facts and figures.

Parents should arm their children with good education.

警察带着手枪。

父母应该为孩子提供良好的教育。

讲师准备了事实和数据。

Paragraph 6:

19.__________________ a product 促销产品

20. increase a company’s_________________ 增加公司的盈利

21. Ad _________________ 广告宣传活动

22.___________ a well-known person ____ their spokesman or_________________委派一个出名的人为他们的代言人

promote

profits

campaign

name

as

spokeswoman

15.Not all ads are used to promote …

（部分否定）

= All the ads are not used to promote …

not 用于含有all, both, every, always 等的句中，构成部分否定。

He is not always so sad.

Not every book is educative.

OR：Every book is not educative

Paragraph 7.8

23. _________ a bad ad 识破一个坏广告

24. _______________________________________ “hidden information”.警惕广告的“隐藏信息”

25. ___________________ 所谓的

26.”______________ and _____________” ads

钓饵-----偷梁换柱的广告

27.____________ ________ 那就是

28 become easy__________________ for ad makers

成为广告制作人的目标

29._________________ between __________ and facts 分辨虚构与事实

spot

keep an eye out for

so-called

bait

switch

that

is

target

distinguish

fiction

16.keep an eye out for / keep one’s eyes open for “当心；留心寻找”

You’ll have to keep your eyes open for the trouble tonight.

Keep an eye out for a place to rest.

keep an eye on 照看；密切注意

Can you keep an eye on my suitcase for a while? (照看)

你得当心今晚的麻烦。

留心寻找休息的地方。

fix/focus one’s eyes on…

have an eye for sth.

shut one’s eyes to

catch sb.'s eye

see eye to eye with sb.

an eye for an eye

keep an eye on sb

make sheep’s eyes at sb

注视…

很能鉴赏,有判断力

拒绝注意

醒目;显眼;引人注意

与某人看法完全一致

报复,以眼还眼

照看一下…

含情脉脉地看某人

17. Distinguish between A and B

辨别A和B

Can you distinguish between a tiger

and a lion?

你能辨别老虎和狮子吗？

People who cannot distinguish between

colours are said to be colour-blind.

不能分辨颜色的人被叫做色盲。

Distinguish A from B 辨别A和B

The ability to talk distinguishes human

beings from lower animals.

语言能力把人和其他低等动物区别开来了。

Retell the text(Key words) :

Ads …everywhere //

React to different ways

New products company’s profits

Help choice allow customers compare prices quality