以下为课件内提取的文本内容，仅供参考：

Welcome

Adervertising

Where can we find advertisements?

on TV; over the radio; on the Internet; in newspapers; on posters

everywhere

(in the media)

Why are advertisements so popular?

increase sales

---reduce the prices

make the right decision

introduce new products

make…aware of

---spread; change;

improve

functions;

help in

a variety

of ways

How to spot a bad ad?

look out for; keep an eye out for

ads with hidden information

ads misleading people

“bait-and-switch” ads

---different ways people react to advertisements

Find out the main idea for each paragraph

Pa1: Ads are found almost everywhere.

Pa2: People react to advertisements in different ways.

Pa3: The basic principle of advertisements is to influence customers’ choices.

Pa5: The most important function of advertising is to introduce new products.

Pa6: Governments and other organizations use ads to make people aware of government policies and social problems.

Pa4: Advertising increases product sales and helps make the right decision.

Pa7: It is not always easy to spot a bad ad.

Where there are media, there are advertisements.

If an ad can make us believe that we will be happier if we buy the product, the ad is a good one.

Ads can only help to sell the products.

Companies spend large amounts of money employing advertisers so that they can work hard to get their message across.

T (go hand in hand with; § 1)

F ( It may mislead us. § 2)

F (not only…but also § 3)

T (§ 3)

True or false exercises:

5. Advertising makes a product more expensive because it takes large amounts of money to advertise.

6. If we want to buy an expensive product, we’d better refer to some ads before we make the right choices.

7. All ads are not used to promote a product or to increase a company’s profits.

8. Ads cannot help the average consumer to find the right product at the best price.

F (instead of… § 4)

T (§ 4)

T (§ 6)

F (can § 8)

Multiple Choices:

1. The word “potential” in “potential customers” is closest in meaning to _____.

hidden B. probable C. future D. unseen

2. “Get their message across” in the third paragraph probably means_____.

make their message understood and known

pass their message by

pass their message down to others

cross their message out

B

A

3. According the passage, it will be easier for customers to deal with the often powerful arguments given by a salesman or saleswoman if they know _____.

the real facts B. the exact figures

C. the beautiful pictures D. both A and B

4. The attitude of the writer to advertising is _____.

Positive B. negative

C. more positive than negative D. objective

D

D

Debate:

Suppose you are interested in watching ads on TV, while your parents often blame you for doing so. Have a debate with your parents. Each should offer enough reasons.

Homework:

Write a letter to the editor of a newspaper to show your opinion on

whether it is good or not for a student to watch ads on TV. Try to offer some other reasons besides those that can be found in your textbook.

Bye bye