以下为课件内提取的文本内容，仅供参考：

Let’s enjoy an episode(片段)!

Where is this episode from?

A film, a play, TV series,

an advertisement?

advertisement

=ad

advertise vt. & vi. 做广告 advertisement n. 广告 = adadvertiser n. 登广告的人 advertising n. 广告业

Choose the right word to fill in the blanks.

He ________ his house in the newspaper.

He works in _________.

The ________ spent a lot of money on that product.

Nowadays we can see a large number of _____________ on the Internet.

advertised

advertising

advertiser

advertisements

Find out the main idea for each paragraph.

Para 1:

Ads are found almost everywhere.

Para 2:

People react to advertisements in different ways.

Para 3:

The basic principle of advertisements is simple.

Para 4:

Ads help companies and customers in a variety of ways.

skimming

Para 5:

The most important function of advertising is to introduce new products.

Para 6:

Not all ads are used to promote a product or to increase a company’s profit.

Para 7:

There are some bad ads.

Para 8:

We should protect ourselves from false advertisements.

Find out the main idea for each paragraph.

skimming

para1 Ads are found almost everywhere.

Where can we find ads?

media

scanning

on

TV

over the

radio

on

the Internet

in

newspapers

on

posters

Para 2: People react to advertisements in different ways.

How do people react to ads?

Critics:

Defenders:

ads-useful, entertaining

help us make informed choices

ads- annoying

mislead us

scanning

Para 3: The basic principle of advertisements is fairly simple.

What is the basic principle of advertising?

To introduce a brand name

To associate the product with the customers’ use

To influence the choices that customers make

scanning

In order to influence the customers’ choice, how do advertisers work hard to reach customers?

To get their message across.

To appeal to customers’ emotions (love,happiness and success)

scanning

Try to find out the principle of advertising while appreciating the following advertisement.

What is the brand name?

What product is advertised?

What is the message?

Does it appeal to your emotion?

task

Para 4~6: Ads help companies and customers in a variety of ways.

What are the functions of ads ?

1.Increase ___________

2.Reduce ______________

3.Help the customers make _____________________

4.Introduce __________________

5.Allow costomers to _________________________

6.Make people aware of _____________________________________

7.Spread ___________, change ____________,

and improve ________________

scanning

product sales

the price

the right decision

new products

knowledge

attitudes

society

compare prices and quality

social problems and bovernment policies

Besides the ads that increase a company’s profits, are there any other ads?

Many governments use ads to make people aware of social problems and government policies.

Yao Ming, the s__________in this ad, is invited to r___________ Shanghai.

pokesman

epresent

scanning

Para 7: There are bad ads.

What should we look out for when we spot a bad ad?

“hidden information”;

pictures that are only partly true or have been changed to look better;

“bait and switch” trick

scanning

“bait and switch” trick

Para 8: We should protect ourselves from false advertisements

How can we be smart customers?

Distinguish between fiction and fact

Learn to analyze ads.

scanning

The techniques that ads often use

A famous person as the spokesman or spokeswoman

A good brand name

An impressive slogan

A moving short story

( to appeal to customers’ emotions )

thinking

Analyze the ads on page 41

Which of the techniques are used?

Which is a fiction and which is a fact?

Are there any tricks?

task

a famous person as the spokesman

a slogan

a fiction

a good brand name

To learn more about how ads work and how to analyze ads will help us draw our own conclusion and take a critical attitude towards advertisements.

conclusion

Homework

Read the passage aloud, paying attention to the new vocabulary.